A business in motion must be mobile-first. Why? There are a few reasons for this. First, the mobile leverage industry transformations that enable the internet of things whereby global machine to machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022 . Second, it transforms the value chain and business operations whereby mobile is primary. 91% of mobile users keep their devices within arm’s reach 100% of the time . Third, it delivers a contextually relevant experience. Insights from mobile data provide new opportunities. 73% of mobile shoppers take action after receiving a location-based message . Fourth, it’s drive revenue and productivity. Mobile is about transacting. 96% year to year increase in mobile cyber Monday sales between 2012 and 2011 . Fifth, it deepens engagement. Mobile must create a continuous brand experience. 90% of users use multiple screens as channels come together to create integrated experiences .
Cradle, our godfather…
Last 5 months ago, we got invited by Cradle Fund for the startup event called B-Linked with Cradle & Startups 2018 (sharing session & networking). I was a representative from Soding and willingly to share about our experience in validating our idea and receive pre-seed investment from Cradle. For your information, our idea has been rejected for the first time but we are able to secure the grant for the second time because our product is able to prove our USP, right target market and some tractions.