A business in motion must be mobile-first. Why? There are a few reasons for this. First, the mobile leverage industry transformations that enable the internet of things whereby global machine to machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022 . Second, it transforms the value chain and business operations whereby mobile is primary. 91% of mobile users keep their devices within arm’s reach 100% of the time . Third, it delivers a contextually relevant experience. Insights from mobile data provide new opportunities. 73% of mobile shoppers take action after receiving a location-based message . Fourth, it’s drive revenue and productivity. Mobile is about transacting. 96% year to year increase in mobile cyber Monday sales between 2012 and 2011 . Fifth, it deepens engagement. Mobile must create a continuous brand experience. 90% of users use multiple screens as channels come together to create integrated experiences .
Based on a true story…
One day you got a call from your close friend that is your new client about a new mobile app project. Your friend eager to hire you because of close friendship and you become excited. The client just fired the previous mobile app developer because of lack of performance. That’s why they trust you on this. Your team discussing the new project with the potential client that is a vendor to their client, a sub-con. Then you come out with project estimation deliverable together with a quotation.
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Cradle, our godfather…
Last 5 months ago, we got invited by Cradle Fund for the startup event called B-Linked with Cradle & Startups 2018 (sharing session & networking). I was a representative from Soding and willingly to share about our experience in validating our idea and receive pre-seed investment from Cradle. For your information, our idea has been rejected for the first time but we are able to secure the grant for the second time because our product is able to prove our USP, right target market and some tractions.
Based on my experience, building a startup is not an easy task. It does require perseverance for a long time. Many of us, especially millennials who are likely to take a leap of faith and jump over onto the battleship without proper planning because thinking that they could make fast money and freedom in terms of time. But the fact is that the reality is totally opposite. 90% of the startups will fail in the first year of the operation and they ended up became a part of this statistic.
2018 has started off on a high note for us and we’re delighted to announce that Soding has been nominated for a Malaysia Country Finalist for the ASEAN Rice Bowl Startup Awards and we’re pretty excited about it.