Dunning-Kruger effect in business

The Dunning-Kruger Effect is a cognitive bias where the unskilled rate their ability higher than the average while competent people undervalue their ability. The reason unskilled people suffer from the Dunning-Kruger effect is that their own incompetence makes them unable to rate themselves. Compare to Imposter Syndrome, it is a feeling that people who have succeeded at something experience, believing that it was just luck or chance that lead to their success, not their abilities. Instead, Dunning-Kruger subjects believe they are very intelligent and tend to over-inflate their abilities because they can’t recognize their incompetence in comparison to others

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The Art of Doing Nothing

I surveyed startup and compared their lifestyle with business people. The business people had the lifestyle the people in a startup so dearly wanted. Why? Well, they spent about less than 40 hours a week working and the rest of us at their leisure whereas the startup plotted most people in the startup spent 8 hours at their leisure time a week and the rest was either working or certain fields like working.

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Choosing A Digital Marketing Agency? Watch For These 10 Red Flags.

There is no easy way to find a good digital marketing agency nowadays and it takes some due diligence to find a good one. A lot of quantitative rather than qualitative. You need to find an agency that can co-op with your company culture that knowing your business with an affordable and relevant budget. Even you know a lot of them that can help you out in the market but you need to beware some red flags before signing the contract with them. It doesn’t matter either is it large or small agency as long the requirement met.

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Why chatbot is important for your business and customer experience?

Facebook Messenger chatbots will be the next big marketing trend in 2018 and beyond. There is a bright future expected by the chatbots. More than 4.1 billion people are active on Facebook Messenger every month, so why not monetize this platform as part of your client’s social media marketing strategy? 2 billion people that business-related messages are sent through Facebook Messenger chats according to Facebook IQ. The good news is the chatbot trend is not weakening since 2017.

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How much should I pay to build an app?

A business in motion must be mobile first. Why? There are a few reasons for this. First, the mobile leverage industry transformations that enable the internet of things whereby global machine to machine connections will increase from 2 billion in 2011 to 18 billion at the end of 2022 [1]. Second, it transforms the value chain and business operations whereby mobile is primary. 91% of mobile users keep their devices within arm’s reach 100% of the time [2]. Third, it delivers a contextually relevant experience. Insights from mobile data provide new opportunities. 73% of mobile shoppers take action after receiving a location-based message [3]. Fourth, it’s drive revenue and productivity. Mobile is about transacting. 96% year to year increase in mobile cyber Monday sales between 2012 and 2011 [4]. Fifth, it deepens engagement. Mobile must create a continuous brand experience. 90% of users use multiple screens as channels come together to create integrated experiences [5].

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